Search results for "rational vs. emotional"

The ‘magic square’: A roadmap towards emotional business intelligence

2014

Emotions are known to be an important driver in human behaviour and decision-making. In the business world, there is a growing belief that emotions are not an obstacle but rather an enabler for a successful business. Business intelligence (by providing analytical processing and convenient presentation of a business data) traditionally supports rational decision-making. However, opposite to former opinion that all decisions should be ‘cleansed’ of emotions, there are more and more indicators of the need for solutions supporting also emotional decision-making. The domain of emotional business intelligence, suggested in this paper, concerns emotional and emotion-aware decisions, intuition, inn…